I’m Kara - a Web Designer currently at Edmund Optics, where I specialize in ecommerce and ensure our website is tailored to the user experience, showcasing our cutting-edge optical solutions for industries like life sciences, imaging, and defense.
Your Lab Partner | EO
Landing Page for Educational Outreach | EO
Deluxe Category Page for 120i Plan Microscope Objectives | EO
Optimized Product Page | EO
Automated Upright Microscopes | EO
Trade Shows | EO
Pass-Gen
Work Day Scheduler
I am a Web Designer creating user-focused e-commerce experiences that are both visually engaging and effective.
As a web designer with 3 years of experience, I focus on crafting digital experiences that are as functional as they are visually engaging. I work with cross-functional teams to simplify complex content, ensure accessibility, and stay ahead of UX/UI trends. With a solid foundation in HTML, CSS, and JavaScript, I use A/B testing to refine performance and design custom graphics in Photoshop and Illustrator to elevate the user experience. My goal is always to create websites that are seamless, user-centered, and aligned with brand standards.
My background in art and print has shaped the way I approach my work. These experiences inform everything I do now, grounding me in a design philosophy that values both aesthetics and functionality, and ensures that every project feels considered and cohesive.
Want to work together? Reach out to me via email or find me on LinkedIn.
Interested in learning more?
Take a look at my resume.
Resume
Education
MFA in Digital and Interdisciplinary Art Practice
The City College of New York (CUNY)
BFA Film & Video
Pratt Institute
Training
Certificate Program Full Stack Web Development
University of Pennsylvania
Technical Proficiencies
Coding & Development:
HTML, CSS, JavaScript, Front-end Development, SQL, Cloud Computing, Version Control, Collaborative Development with Back-end Systems
Content Management Systems (CMS):
Umbraco, WebAdmin, Episerver
Design Tools:
Photoshop, Illustrator, XD
Productivity Tools:
Microsoft Office Suite, Slack, Conference Calling Software, Evernote, Google Drive
Areas of Expertise
- Conducting A/B testing for design optimization
- Utilizing data-driven design strategies
- Performing UX research for improved usability
- Designing landing pages and marketing materials
- Optimizing and improving e-commerce product pages
- Enhancing web performance through optimization techniques
- Performing usability testing and iterative improvements
- Ensuring accessibility compliance and making changes
Experience
Edmund Optics
E-Commerce Web Designer, 2021 - Present
Edmund Optics
E-Commerce Web Designer, 2021 - Present
Responsible for optimizing and maintaining the eCommerce portion of the Edmund Optics website, including conducting A/B testing, implementing data-driven design strategies, and performing usability testing. Focused on enhancing product and category pages, improving web performance, and ensuring accessibility compliance. Ensured all web materials, including landing pages, are visually aligned with brand standards while optimizing user experience.
Fireball Printing
Project Administrator, 2016 – 2020
Managed complete lifecycle of various print projects from inception to completion aimed at achieving project within agreed timelines and budgetary constraints while meeting clients’ expectations and resolving concerns in an efficient manner. Created tickets (blueprint) for whole project that followed down line by various teams for project execution. Maintained consistent collaboration with actual designers as well as ensured accurate projects processing.
PhotoLounge
Customer Support Specialist, 2015 – 2016
Ensured successful orders and smooth operations of storefront by managing dialogues between customers and production staff in busy photo lab store front.
The City College of New York
Adjunct Lecturer, 2014 – 2015
Delivered quality guidance and direction to students as well as orchestrated problem- solving workshops related to technical workflow in Photoshop and creative process. Enhanced undergraduate students’ skillset regarding Adobe Suite and topics in contemporary art through lectures. Lectured multiple courses, including Computer Imaging and Illustration (ART 29526) as well as Photography and Visual Perception (ART 10410).